Your 2024 Holiday Gifting Guide: The Best Makeup Products for Every Budget

Written by: Gracie Gillis

The holidays are here, so it’s time to start thinking about the perfect gifts for your friends, family, and even yourself (you deserve it, too!). Makeup is always a safe bet for the special people in your life, but where should you start? There’s SO. MANY. OPTIONS. Whether your loved ones are makeup aficionados or just starting to dabble in beauty, there’s a gift out there that fits their needs and your budget.

We’ve curated the PERFECT holiday makeup gifting guide, broken down by price, so you can spread some holiday cheer without breaking your bank.


Under $25: Affordable Beauty Essentials

You don’t have to spend an arm and a leg to gift high-quality makeup. Here are some fantastic products that come in under $25 but deliver BIG:

1. Fenty Beauty | Gloss Bomb Universal Lip Luminizer

Price: $21
This one is for the girls! According to Rihanna, “I made it because I wanted the girls to get kissed more.” This must-have has a non-sticky formula leaves lips super shiny, looking instantly fuller and smoother.

2. Huda Beauty | Juicy Bombshell Lip Gloss + Liner Set

Price: $23
This holiday kit is for the lip lovers. It contains the Lip Contour 2.0 matte lip pencil and the Faux Filler lip gloss that nourishes lips and provides a “faux filler” effect by smoothing/blurring fine lip lines WITHOUT a tingling feeling!

3. Laneige | Lip Sleeping Mask Intense Hydration with Vitamin C

Price: $25
“This iconic, fan-fave pout perfector is a special intensive-care mask for lips. With nourishing Berry Fruit Complex, Murumuru seed and Shea butter, this hydrating lip mask delivers intense moisture and antioxidants while you sleep for visibly smoother, baby-soft lips in the AM.” They even have fun seasonal options like Candy Cane Swirl and Eggnog Latte!

4. Rare Beauty | Positive Light Silky Touch Highlighter

Price: $25
“An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.” We LOVE a multi-purpose product around here, and this highlight also doubles as an eyeshadow!


Under $50: Luxury Beauty Staples

For those willing to spend a bit more, you can step up the game with makeup products that offer a little more indulgence, whether it’s luxurious formulas, beautiful packaging, or both. These gifts are perfect for someone who enjoys high-end beauty without the hefty price tag:

1. Makeup by Mario | Mini Sculpt & Pop On-The-Go

Price: $30
This limited-edition set contains the viral contour and blush sticks that allow you to create Mario’s signature SoftSculpt look! The perfect combo, perfect for all skin types!

2. Rare Beauty| Mini Blush and Luminize Trio

Price: $35
Rare Beauty went viral for their dewy blush hack so they put together this set inspired by that! It includes some of their best-sellers: Soft Pinch Liquid Blush in Virtue (beige peach), Beloved (muted oxblood), and a Positive Light Liquid Luminizer in Enliven (peach with gold flecks). You’ll be giving the gift of glow this season with this set!

3. Make Up For Ever | Mini Artist Color Pencil Lipliner & Eyeliner Kit

Price: $39
Another 2-in-1!! This limited-edition set contains five of Make Up For Ever’s bestselling Artist Color Pencils. They are richly pigmented mini pencils that line, define, and contour on-the-go!

4. One/Size | On ‘Til Dawn Mattifying Waterproof Setting Spray

Price: $48
This setting spray is a favorite among our Beauty Marked makeup artists and beauty lovers alike. This 16-hour waterproof, matte finish, and transfer-proof formula is a must-have for anyone who loves to wear full makeup that lasts.


Under $100: Makeup for the Beauty Pros

These luxurious, higher end gifts are the ultimate treat for the makeup lovers in your life:

1. Makeup by Mario | Ethereal Eyes Eyeshadow Palette: Moonlight

Price: $68
This limited-edition, moonlight-inspired palette is absolutely iconic! It features 12 neutral shades in four finishes - including a first-of-its-kind glossy shimmer finish - to create versatile, ethereal looks!

2. Dior | Lip and Cheek Pink Glow Ritual Set

Price: $80
This is THE perfect luxury holiday gift for that special someone. This exclusive holiday set contains a glittery beauty bag with Dior’s iconic charms, their fan-favorite Addict Lip Glow Oil, and Rosy Glow Blush - “which reacts with the skin's pH and moisture levels to impart long-lasting, customized color.” 

3. Make Up For Ever | HD Skin Cream Contour and Highlight Sculpting Palette

Price: $88
The all-in-one cream face palette that lets you conceal, contour, highlight, and underpaint like a pro. It contains six shades to conceal and even out skin tone: two contours and four highlighters. The lightweight, buildable formula lasts for 12 hours and is ideal for all skill levels and looks.

4. Hourglass | Ambient Lighting Edit Unlocked Palette

Price: $90
Not only is the packaging beautiful (features artwork by Katie Scott), this limited-edition, six-pan face palette has five new Ambient Lighting shades to cast you in your perfect light! As an added bonus, Hourglass will donate five percent of net profits from this collection to the Nonhuman Rights Project!


Whether you’re shopping for a makeup enthusiast or someone just dipping their toes into the world of beauty, there’s something for every budget in this holiday gifting guide! From affordable beauty essentials to luxurious splurges, you’re sure to find the perfect makeup product that’ll bring a smile to someone’s face this holiday season. Click the links above or the images below to browse these items!

Remember, makeup is not just about beauty—it's about empowering people to express themselves and feel confident. So, no matter what you choose, your gift will make someone feel special and glamorous. Happy gifting!

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